infoUK Offers E-mail Marketing Insight at Ecommerce Expo North 2009
Manchester-based B2B marketing specialist infoUK (an infoGROUP company, NASDAQ: IUSA) will be providing best practice advice on e-mail marketing to digital marketers and ecommerce businesses attending the Ecommerce Expo North 2009 in Manchester on the June 2, 2009 at Manchester’s Hilton Deansgate.
Demonstrating its full service e-mail marketing solution, infoUK will have a team of e-mail marketing experts on-hand to offer tips on improving e-mail marketing results and using e-mail more effectively as part of an integrated marketing campaign. In addition, with complaints against unwanted e-mails up from 4% to 13% according to the most recent Quarterly Complaints Index* issued by the Direct Marketing Commission (DMC), infoUK will also be advising visitors on the latest best practice guidelines to help avoid breaching anti-spam and privacy laws.
“E-mail marketing can be a powerful and cost effective marketing tool, but you have to get it right,” said Andy Taylor, head of marketing and product at infoUK. “Exhibiting at Ecommerce Expo North gives us the opportunity to help visitors get better results from their e-mail marketing campaigns.”
For more information on email marketing from infoUK, email info@infouk.com
*The 2009 Q1 Quarterly Complaints Index - report and analysis of complaints received by the DMC between December 2008 and March 2009.
Published on 22/05/2009