infoUK Joins Top Data Suppliers in Information Arts’s OMNI Database
Information Arts has secured infoUK as the latest business data supplier to come onboard to feed its OMNI database.
As part of the arrangement, infoUK will provide monthly updates of its latest business information, including email and SMS marketing data, and details of individual business contacts and decision makers to Information Arts for inclusion in OMNI.
Simon Lawrence, CEO of Information Arts, said: "We aim to provide the very best data to our customers and continually seek out new and interesting data sources such as infoUK’s data to fuel our OMNI database.
“infoUK’s business information is not only very current and strong in terms of its data quality, it’s also a new source of data which will enable us to provide our customers with greater access to email and SMS marketing data.”
Richard Lloyd, General Manager of infoUK continues: “As OMNI blends business information from a number of the UK’s best of breed databases, it is great to be selected on the quality and depth of our business data.”
Launched in June 2008, OMNI is the only database that incorporates data records from infoUK, Dun & Bradstreet, Harte Hanks, Acxiom, EuroDirect, Corpdata, Oscar Research and Market Monitor. With regular data feeds provided by each data supplier, OMNI blends all the data sources to provide one of the most comprehensive and up-to-date sources of business information for marketing.
Published on 30/06/2009