infoGROUP Showcases Expertise in Data, Marketing and Technology at the Data Marketing Show
Data and business list specialist infoUK is sharing a united platform at the Data Marketing Show to showcase the broader data, marketing and technology capabilities of its parent company infoGROUP (NASDAQ: IUSA) and the following subsidiaries: ORC International, Yesmail and OneSource.
The marketing tools and services to be highlighted include:
• Database cleansing and management services for accurate and up-to-date business and consumer data
• Full service e-mail marketing from the creation to implementation of business-to-business and business-to-consumer e-mail marketing campaigns
• Mobile SMS marketing to connect with customers and integrated marketing services to increase profit, win and retain customers
• Full market research agency services, including supplying DIY survey software and conducting complex multinational surveys.
“With access to some of the best marketing talent from within infoGROUP, visitors will see firsthand what benefits using a global supplier like infoGROUP can bring” said Andy Taylor, head of marketing and product at infoUK. infoGROUP is also sponsoring the café bar area at the Data Marketing Show and will have a Yesmail expert on-hand to provide advice to help marketing and data visitors get more out of their e-mail marketing campaigns. Yesmail is a leading e-mail marketing solutions provider and serves marketing giants such as Coke, Hewlett-Packard, Paypal, Avon and Warner Bros.
The Data Marketing Show takes place Jun 30-July 1, 2009 at London Olympia and is part of Marketing Week Live, a unique show which brings together three other dedicated marketing exhibits: Online Marketing Show, Insight Show and In-Store Show.
Focusing on every aspect of data, traditional DM, database marketing, digital and cross channel strategy, the Data Marketing Show is considered a must attend exhibition for anyone looking to increase response, improve campaign effectiveness, cut costs or strengthen company performance through effective use of data.
About infoGROUP
infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
Published on 14/05/2009